ORAL-B LEADS THE WAY IN ORAL HEALTH INNOVATION
Decades of innovation inspired by dental tools gave rise to oscillating and rotating action. Since then, Oral-B electric toothbrushes continue to transform everyday brushing and oral health.
Shop NowCOMPARISON OF ORAL-B iO7 AND SONICARE DIAMOND CLEAN SMART
¹Scientific study: Goyal CR, et al., Am J Dent 2021;34:54-60.
HOW ORAL-B iO CLEANS
Unlike the rectangular design of most manual toothbrushes, the round brush head featured on most Oral-B electric toothbrushes is uniquely and purposely designed to adapt to the unique shape of your teeth and mouth.
Innovative CrissCross bristles on Oral-B’s signature round brush head and perfect 16-degree angle are designed for ultimate cleaning.
Specially designed overlay of bristles adapts to the curvature of the tooth and gum line for a gentle cleaning experience, featured on iO Gentle Care refills.
THE REVOLUTIONARY TECHNOLOGY BEHIND ORAL-B iO
Smooth magnetic drive system that transfers energy to the bristle tips for a smoother clean.
Micro-vibrations combine with oscillating rotating action for a deeper, more effective clean.
Smart Pressure Sensor with three levels of pressure detection to ensure you’re brushing just right for ultimate gum protection.
Brushing Recognition and 3D Tracking to cover all areas of the mouth.
See Which Brush
is Best for You
Our lineup of electric toothbrushes is sure to fit your oral care goals, from gum care to whitening.
Find Top 3 MatchesFREQUENTLY ASKED QUESTIONS
An Oral-B electric toothbrush typically operates through rotation or oscillation of a round brush head, while a sonic electric toothbrush uses high-frequency vibrations to clean teeth and gums.
Oral-B iO technology combines Oral-B’s unique dentist-inspired round brush head with powerful, but gentle micro-vibrations. The linear magnetic drive system transfers energy directly to the brush tips for a revolutionary cleaning experience. The series also includes several innovative features including an interactive display, a smart pressure sensor to protect gums, and up to 7 brushing modes for a more personalised clean.
Yes, electric toothbrushes are effective for plaque removal and gum health. Their oscillating, rotating, or sonic motions can dislodge plaque more effectively than manual brushing, leading to cleaner teeth and healthier gums when used correctly and consistently.
The iO Linear Magnetic Drive System in Oral-B electric toothbrushes utilises linear magnetic technology to deliver consistent and smooth brush head movements. This system provides precise control over brushing action, resulting in effective plaque removal and improved gum health versus manual toothbrushes.
The iO Linear Magnetic Drive System in Oral-B electric toothbrushes utilises linear magnetic technology to deliver consistent and smooth brush head movements. This system provides precise control over brushing action, resulting in effective plaque removal and improved gum health versus regular manual toothbrushes.